ARCHIVE
･ GRAPHIC APPAREL DESIGN ･ ILLUSTRATION ･ ART DIRECTION ･ LOGOS ･ BRAND IDENTITY ･ VISUAL IDENTITY ･ MARKETING COLLATERAL ･ WEB ELEMENTS ･ CONCEPT ･ PRINT & PATTERN ･ PHOTOGRAPHY ･ GRAPHIC DESIGN ･
BRUCE SANDWICH
PROJECT Graphic Tee Design
CLIENT Middle Child
YEAR 2021
In collaboration with Middle Child, Emeline designed a limited edition 4 color printed tee, inspired by Bruce Springsteen and The E Street Band playing in Philadelphia.
RON GALLO ･CHICKPEE ･ BECCA MANCARI TEE
PROJECT Graphic Tee Design
YEAR 2021
Six color printed t-shirt design for the Ron Gallo, Chickpee, and Becca Mancari show in Philadelphia. Photos by Charlotte Biancardi.
LOGOS
PROJECT Logos
YEAR 2017-2023
Working with various brands and industries, Emeline has created a number of logo designs, ranging from full brand identities to a simple logo and color palette. Displayed are a handful of the designs.
ANTHROPOLOGIE
PROJECT Home Concept
CLIENT Anthropologie
YEAR 2022
PROJECT GUIDELINES: Pull inspiration for 3 rooms/ spaces with the Anthropologie customer in mind. What is the ambiance and emotive- overall aesthetic and what is the space being used for? Then for each space pull inspiration for one of the following categories: bedding/textiles, tabletop, glassware, serve ware, decorative accessories & home fragrance, and furniture, lighting & decor. Include a color palette and an inspiration page with shape and material direction. Please consider the tactile elements: fabrics, swatches, or small inspirational pieces. See project below followed by imagery from Anthropologie’s website for 2023, illustrating the correlation between the two.
CONNECTING THE DOTS
PROJECT Branding
YEAR 2023
Brand identity for a life coaching business for kids.
LEYENS BROTHERS
PROJECT Logos & color palette
CLIENT Leyens Brothers
YEAR 2023
Logo variations and color palette.
DURAPODS
PROJECT Graphic design, visual identity, and strategy.
CLIENT Durapods / PDM Constructors
YEAR 2022
In collaboration with PDM Constructors and Durapods, Emeline played a pivotal role in shaping the brand identity through a comprehensive array of marketing materials. This involved a social media strategy executed across platforms such as Instagram, LinkedIn, and Facebook. Emeline's responsibilities extended to the implementation of this strategy, covering posts, stories, reels, captions, active engagement strategies, and the curation of a well-structured content calendar, growing their social media presence by over 300% in under two months.
Her impact also resonated through strategic website updates, where she applied SEO optimization techniques to enhance the online presence. Emeline spearheaded effective ad campaigns, conducted thorough competitor research, and crafted trade show materials. Her proficiency in copywriting was evident in diverse formats, ranging from blog posts to photography and video content for the company’s portfolio, newsletters, and online presence.
In the realm of design, Emeline created versatile graphic design templates for various purposes, including blog post covers, employee spotlights, event fliers, announcements, and in house presentations. She maintained visual consistency by creating a unique Lightroom preset aligned with the company's values, ensuring a clean, crisp, and holistic image across social media platforms. Additionally, she established a cohesive font and color palette to accompany their brand image.
Explore a curated showcase below, featuring a mix of Emeline's photography and social media elements, including highlights from the Instagram feed she cultivated during her time with the company.
URBAN OUTFITTERS
PROJECT Home Textiles
CLIENT Urban Outfitters
YEAR 2022
PROJECT GUIDELINES: Use the provided mood imagery to design into key prints for the back to school: dorm and apartment/shared spaces 2023 season: Ornate Kimono Print – design a capsule based on the inspiration. Must include a hero bed print as well as other items to fill the room. Stick-N-Poke Icons – design a capsule based on the inspiration. Focus should be graphic, and icon driven. Pull together concept/trend imagery for “on the wall”. Create a non print / print to replace checkerboard (With a UO lens). Research / show a page of concept imagery. Design print options with color ways. See project below followed by imagery from Urban Outfitter’s website for Fall 2023, illustrating the correlation between the two.
EFFE
PROJECT Art direction & curriculum development
CLIENT Erdenheim Farm
YEAR 2021 & 2022
In collaboration with EFFE at Erdenheim Farm, Emeline developed a new art program for elementary and middle school aged children to learn hands on skills required to operate a farm, and how these practices can give back to the community. The art program was designed with sustainable creativity in mind, with the majority of the materials used being found on the farm, or used to give back to the environment and community in some way. Projects were researched based, hands on, and a mix of group and individual activities.
JACOB AND THE CLOUD
PROJECT Book Illustrations
YEAR 2022
Jacob and the Cloud is a children’s book written by Kelsey Irving and illustrated by Emeline.
Something is bothering Jacob and it seems to follow him wherever he goes, like a big dark cloud. Jacob is tired of the cloud and tries everything he can to get rid of it. Read along as Jacob learns by trial and error how to stop resisting the cloud and start building confidence and resilience for overcoming life's challenges.
Written by a licensed mental health counselor, this story incorporates concepts of Acceptance and Commitment Therapy in a way that gives the reader easy-to-use strategies for working through challenging emotions. Children (and adults) can learn that experiencing tough feelings such as anxiety, anger and sadness does not have to keep them from doing what they love.
“I found this book to be very good for children with challenges in their life and are weighing heavily on their mind. The illustrations are excellent and relatable to children. The illustrator did a great job making the illustrations playful, colorful and depicting diverse groups of children. Wonderful illustrations!”
“Super cute story and I love the illustrations! So clever ☺️”
“This is perfect for working one to one with a student or an entire classroom. Thanks :)”
“Love this! Fantastic artwork!”
“Ordered just in time for Summer reading, to continue school lessons. Love the message about Jacob not being the only one to experience the dark cloud and learning to live with it. Easy for a child to relate to and colorful illustrations.”
DOWNTIME BAKERY
PROJECT Graphic Tee Design
CLIENT Downtime Bakery
YEAR 2022
In collaboration with Max Drew, Emeline designed graphic tee merchandise for the popular Philadelphia bakery.
OH THE PLACES YOU’LL DOUGH
PROJECT Book illustrations
CLIENT Max Drew
YEAR. 2019
Emeline illustrated the children’s book Oh The Place’s You’ll Dough! With about 30 pages of illustrations, this book takes you through the beginnings of middle school as a bagel in a carefully curated world of cohesive color palettes and bagel puns.
PURDY MARKETING CO.
PROJECT Visual identity
CLIENT Purdy Marketing Co..
YEAR 2021
In collaboration with Purdy Marketing Co, Emeline created branding elements for the Philadelphia based boutique marketing firm. The scope of work included: logo design, color palette, custom illustrations, and web icons.
SPRY THERAPEUTICS
PROJECT Product photography & videography
CLIENT Spry Therapeutics
YEAR 2020 & 2021
In collaboration with Spry Therapeutics in 2020, and again in 2021, Emeline directed and shot product photography and video for their consumer products. Emeline captured with the intention of creating bright and airy photographs and video content for their social media of the pure pillows and their special features. See how they all turned out on Spry’s Instagram.
ANTHROPOLOGIE
PROJECT Illustrations
CLIENT Anthropologie
YEAR 2019
Emeline created a handful of gestural charcoal drawings for Anthro Living products for Holiday 2020.
LOST PEOPLE
PROJECT Logo, album artwork & merchandise.
CLIENT Lost People
YEAR 2021
In collaboration with Lost People, Emeline designed their logo in her signature style, album artwork, and merchandise. Their logo features one of her staples, a “little guy”, accompanied by Lost People’s compass imagery. In addition to logo creation, Emeline created the album cover for their album Leap, as well as merchandise to accompany the EP. Emeline also created the artwork for their single Goodbye.
